Marketing

As a Noun

1. The process of promoting, selling, and distributing products or services to customers.
2. The strategies and techniques used to attract and engage potential buyers.
3. The act of researching consumer needs and developing campaigns to meet them.

As Other Form

• Market (Noun): A place or system where goods and services are bought and sold.
• Marketer (Noun): A person who specializes in marketing strategies.

Word History

The word marketing comes from the Latin mercatus, meaning “trade” or “marketplace.” It evolved in English to describe the activities involved in bringing products to customers. In the 20th century, marketing became a structured business discipline focused on branding, advertising, and consumer behavior.

Examples

1. Effective marketing can boost a company’s sales and reputation.
2. She studied digital marketing to understand online advertising trends.
3. The company launched a new marketing campaign to attract young customers.

Synonyms

Promotion, advertising, branding, sales strategy, publicity

Related Words

Business, commerce, strategy, consumer engagement

Antonyms

Ignorance of market trends, lack of promotion