Patronage
As a Noun
- Support, financial aid, or encouragement given by a patron to an individual, organization, or cause.
- The power to grant favors, jobs, or privileges, often in a political or business context.
- The regular support of a business, store, or service by customers.
As Other Form
- Patron (Noun): A person who provides support, sponsorship, or financial assistance.
- Patronize (Verb): To support a business or act in a condescending manner.
Word History
The word patronage comes from the Latin patronatus, meaning “protection” or “support,” derived from patronus (patron or protector). In medieval times, it referred to the financial backing of artists, scholars, and institutions by wealthy individuals or rulers. Today, it extends to customer support, political favoritism, and sponsorship.
Examples
- The museum survives through the patronage of generous donors.
- Political patronage often influences government appointments.
- Thank you for your continued patronage of our store.
Synonyms
Sponsorship, support, backing, funding, clientele
Related Words
Endorsement, assistance, protection, favoritism
Antonyms
Neglect, opposition, disfavor, boycott
